The beginning of the New Year brings about a very profitable time for the limousine industry. All those happy couples who got engaged over the holidays are beginning to plan for their big day. The wedding industry knows this and therefor plans most of the wedding show for the beginning of the year. Below are 5 tips to help you run a successful wedding show.
1) Setting up your booth – When setting up our show booth the first thing we do is move the table to the back. This creates our own little space for brides and their guests to walk in. This also gets your potential clients out of the isles and keeps them engaged with your team longer.
2) Never sit down – The second thing we do when setting our booth is to get rid of the chairs. When people walk by and you are standing it creates a more welcoming appearance. It also helps you keep good eye contact with the customer.
3) SMILE – This should be a no brainer, but, after working dozens of show I’ve found it is not. Who wants to walk up to someone who is grumpy? As my good friend Nancy Friedman, the “Telephone Doctor” would say, “Stand on your head if you have to but smile darn it!”
4) Use your “Best of the Best” team members – By this I don’t mean every manager or the highest level team members in your company. Instead, we look for the people with the most energy. People who aren’t shy about talking with prospects and can genuinely engage the customer. Many times this is your reservationists, special events manager, etc. And make sure you have enough people to withstand the crowd.
5) Pricing – Many companies give coupons, special wedding show deals, etc. These are all great ideas, however, I discourage you from giving exact pricing quotes during a show. Without access to your livery software checking availability and exact pricing can be time consuming. The idea of the show is to get in front of as many people as possible. If someone wants to book, take their name and find out when is a good time to reach out to them AFTER the show.
Hope this helps everyone and you all have a prosperous Wedding Show season.
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