Making Your LinkedIn Profile More Attractive to Potential Connections
In the world of business, making connections and networking is often a big part of your success. Unfortunately, figuring out how to make those connections can be a daunting task. Consider the vast world of social media, where presenting and marketing yourself can have big returns when it comes to valuable connections within your industry. How do you stack up in the world of social media?
LinkedIn is considered by many to be the kingpin of professional social media networks; it allows professionals to connect, engage, stay up-to-date on one another’s credentials and skills, and effectively search for prospects and business partners. Having a great LinkedIn profile could reap serious dividends for you and your company—so how do you create the profile that best reflects your skills and talents and attracts the right kind of viewers to your page?
Here are a few easy tips for increasing your LinkedIn profile views.
1. Utilize Your Other Networks to Promote Your LinkedIn
If you have a Facebook, Twitter, Instagram or other social network, you can use them to promote your LinkedIn page and maximize the number of friends, acquaintances, and co-workers who are likely to connect with you.
Especially if you have a lot of friends or followers on another social network, utilizing that exposure can help draw viewers and connections that you never knew you had. People who before were unfamiliar with you professionally will have a chance to see your skills and experiences.
2. Add Keywords to Your Professional Headline
This will help your profile get found by people who are searching for what you do. Instead of entering your company’s name and the names of your past employers in your headline, consider entering what exactly it is that you do: marketing specialist, CEO, Owner and Operator, etcetera. These types of keywords will help you connect with people who are similar to you and are looking to connect with people in your profession.
Be specific with the titles you choose, as well; doing so will only increase your chances of connecting with relevant fellow LinkedIn users.
3. Expand Your List of Skills
Take time to really think about all the skills you possess in your professional life. If you have the skill, list it in your skills section. Skills in Microsoft Word, design programs, public speaking, typing, creating spreadsheets, management, and more are all relevant and can help make your profile more visible to relevant eyes.
4. Get Into Groups
Find your way into LinkedIn Groups that are relevant to what you do. You can maximize your membership in these groups by listing the Group name on your profile. This makes it easier for other group members to connect with you and find your page. It will also help you with sharing relevant content, having discussions and getting to know like-minded professionals.
5. Optimize Job Descriptions
When you’re creating the summary of your skills and job requirements, consider inserting keywords that will help get you found by similar professionals. Create a narrative that is inviting and easy-to-read, yet provides readers with a succinct, accurate portrayal of what you do in your professional life.
6. Make Your Profile Viewing Setting Public
This will allow any users whose LinkedIn profiles you’ve visited to see that it was you who visited them. Doing so will increase the chances that they visit your profile in return, sparking a possible connection.
7. Include Samples of Your Best Work
Don’t be afraid to attach a few samples of your best work onto your page. This will help your viewers get a true sense of what it is that you do, the quality of your work and how invaluable you are as an employee and thinker.
We hope these easy tips will help you gain more viewers at your LinkedIn profile; here’s to 500+ connections and a bright professional future!
Photo Credit: Sheila Scarborough
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