“Surviving is one thing,” he said quietly, his voice suddenly calmer, “but you’ve got to have a reason to do it. There’s no point in living if you don’t have anything worth living for.”
― David Moody, Autumn
Well…how can you make a point any clearer?
Taken in context, the above quote is a simple statement about the futility of life with no meaning. However, in the abstract, you can draw a correlation with other aspects of our daily existence. For example, it can be argued that a business surviving the latest and greatest economic downturn has weathered the fiercest of storms, but if that business hasn’t spent time thinking about the future, then the effort may have gone for naught.
In the limousine industry, we are affected by so many domestic and global issues, it’s nearly impossible to get through a day without some negative impact from some direction. Fuel, governmental rulings, vehicle availability…the list goes on and on. But the economic “crash” a few years ago was the death blow for many operators. Most limousine companies scaled back their office or fleet size, and all took hits financially. At O’Hare-Midway Limousine Service, we reduced our fleet size and froze our rates. However, while making these immediate adjustments, we set our sights on the future. And guess what? The future is here…now…and it’s a good thing we were thinking ahead.
Since 2008, there has been a rush of technology in and around the industry that has forced most limo companies to take notice. While investments in these technologies are beyond the budgetary boundaries of many smaller operators, it is becoming more and more necessary to employ these advancements to remain competitive. OML has thrown thousands of dollars into software development to make our client experience more “hassle free”, and has continued to upgrade and improve our fleet.
Adding to an uncertain future was the departure of the Lincoln Town Car from production. While most of the world probably didn’t notice the change in Lincoln’s long range plans, the limousine industry as a whole felt it directly, as the Town Car has been the flagship vehicle of most significant fleets across the country. In anticipation of this event, OML transitioned over to different sedan models, and stayed ahead of most competitors that chose to ride out their Town Cars as long as possible.
At O’Hare-Midway, we have great plans for the future. Without plans, and the drive to bring them to fruition, there really isn’t much point of being in business…is there?
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