I was listening to RawDog Comedy on XM Radio this morning and – in a moment of remarkable clarity – I realized something about comedians…the more comfortable they sound, the funnier they seem to be. I don’t know why I feel this way, but it became evident as I was listening to an old Andrew Dice Clay routine. I’m an old “Diceman” fan, but I could tell in the routine that aired this morning he was not comfortable, and it sounded that way. On the other hand, I also heard a bit by Demetri Martin that – while not tremendously funny – made me laugh a few times, probably because he was comfortable and sounded like he was talking with someone he knew as opposed to a large audience.
Comedians and limousine services are a world apart…or are they? Comfort and performance sometimes go hand-in-hand, regardless of the business. Our experience has always been that we perform well in our “comfort zone”, which traditionally was considered Chicago and the Northern suburban counties. Over the years, that comfort zone expanded to include all of Chicago’s “collar counties”, and virtually all of northern Illinois, Northwest Indiana, and Southeast Wisconsin, including Milwaukee. We are proud to say we service these areas well, and have developed a strong customer base throughout the region.
Comfort is a funny thing. In some cases, being comfortable allows us the opportunity to relax and enjoy our surroundings. However, relaxing too long can result in being forgotten. This may explain why some comedians drop off the map. If they have a routine that doesn’t change, material that isn’t updated, or shtick that people grow tired of or can’t relate to, ultimately their following will be reduced to only the most devoted fans. At O’Hare-Midway, we’ve been very aware that change is necessary, and have spent considerable time and resources trying to keep our performance “fresh”. These changes are usually implemented slowly and methodically to ensure that our clients and staff have the opportunity to get comfortable with them. The most notable and successful change came with the addition of our worldwide transportation network about 7 years ago. Today, global transportation represents a significant portion of our overall sales and has made O’Hare-Midway Limousine Service a global name to trust.
I think we can find parallels in every aspect of our lives, but it was the revelation as to how much in common we have with comedians. It’s a funny thing…