No business wants negative press. It is often said that there is no such thing as bad publicity, but I would have to argue that fact. Wasn’t it a bit of bad press that led to the closure of the Jack-In-The-Box chain in Illinois back in the 1980’s???
In the limousine industry, there is a misconception that “we’re all the same”. If you see one poor driver, then all chauffeurs are poor drivers. If you encounter a rude chauffeur, it is assumed that all chauffeurs are rude. That logic – if applied to the Jack-In-The-Box example, pretty much means that McDonalds, Burger King, and Taco Bell might have been in big trouble.
No one business is perfect, but each business should try to be as perfect as possible. That being said, how a company deals with their “imperfection” is important?
For years now, O’Hare-Midway Limousine Service has proudly put it’s name on each vehicle that runs trips for the company. Window signs, license plate frames, and (coming soon) distinctive ties identify OML vehicles and chauffeurs from our competitors. We welcome publicity – good or bad – because we will know how we’re doing, and what our clients think of our service. there are so many limo services in Chicago that you need every competitive edge you can get. If we are able to constantly evaluate the performance of each individual chauffeur, we can assure our clients that the quality of service we promise is the same one we’ll deliver.
Trying to stay anonymous will cushion a company for a while, but eventually the cracks and leaks will begin to make themselves known. Unfortunately, this damage bounces to all other providers in that service area. It is best to make sure your fleet can be identified…another way to set yourself apart from the competition!
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