Life is risky. Waking up each morning is a gift, but leaving the comfort of that bed begins our daily ritual of avoiding hazards and surviving until the next day. We are all exposed to risk on a regular basis, whether we realize it or not.
That being said, risk takers make things happen. Many of the most significant innovations in our lives today are due to people that had a vision of things that were new and untested, yet rolled the dice and brought those ideas to life.
In the limousine industry (at least since I’ve been in it), there have been a few risk takers that have steered the ship for most of the rest. O’Hare-Midway Limousine Service was one of those, creating a significantly different business model when compared to other Chicago limo services. For example, when most companies were content to run old Cadillac and Lincoln “factory stretched” vehicles, O’Hare-Midway opted to revamp it’s fleet to include over 100 custom limousines. And while our competition would run their vehicles until they drained the last ounce of life from them, OML put strict limits on how long a vehicle would be allowed to operate in our fleet (3 years maximum). This had a two-fold effect on the Chicago limo market. First, it increased the expectations of the traveling public in respect to car service, but it also improved the quality of vehicles overall in the Chicago market, buy making high-quality “used limousines” available to our competitors. It’s safe to say that OML had a hand in the success of some companies that may not have had the capital to finance their “start-up” with new vehicles.
The next wave of risk takers focused on software development, but most of these efforts were weak in comparison to what has been developed within the last 5 to 10 years. Still, those behind the software products were thinking “outside the box” (sorry for that cliché) and paved the way for future development.
Yes…risk takers are behind every new development in every aspect of our lives. After all, without people like The Wright Brothers or Henry Ford, the livery industry might still be horses and wagons.
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