Blogging should fulfill a need. It sometimes serves those of us that are “frustrated” writers as a way to see our work in a published state. We can then share blogs with our friends, our co-workers, or the world at large. This satisfies our need to be recognized – in some obscure way. Blogs may also be informational, teaching us about “how to?” projects, where different products come from, or even rules on being better humans.
In the business world, the buzz term “Search Engine Optimization” (SEO) has created another reason to blog. It’s called relevance. Blogging in a specific way can increase your exposure to search engines, basically making it easier for you to be found. If done in a very specific manner, certain words, terms, and phrases can help clients and potential clients find you via the internet. As an example, for O’Hare-Midway Limousine Service to be found in a basic internet search, our name would almost certainly be the easiest route. But what if you knew nothing about us, and you were in New York looking for a limo service in Chicago? You obviously wouldn’t search by our name, so “limousine service Chicago” might be your first attempt, and the list of companies would be enormous. That’s because companies have been pumping money into SEO for years trying to lay claim to key phrases like limo service Chicago, or sedan service Atlanta, or black car service New York.
As a serial blogger, I have been blogging for several years. There used to be sites where your blogs could generate income for you, depending on your blog topic and how many people read them. Now, most of my blogging is done for OML, and yes…my blogs need to be topical and contain key words and phrases, otherwise there isn’t much point to doing it from a corporate perspective. However, I still like to go on a rant every now and then, so when I write a blog I have the additional duty of finding something I WANT to blog about, while still making it something that helps with our “relevance”. To put it simply, that is the thing I find most difficult about blogging.
In the beginning, my blogs had a political slant. I find politics fascinating, because people tend to connect politics with patriotism and ethics, both of which are about as far from a politician’s agenda as the moon. So needless to say, those were easy to write. I then shifted to topics that were important to me personally; sports, family, home improvement, and other “safe” havens. Now, I write for our company, so my blogs need to be very specific, or at least their content does. However, even with that in mind, it’s not likely I’ll stick to the transportation format – entirely at least. I may blog about a viral squirrel video on You Tube before writing about bus transportation in Illinois. But that’s just me I guess.
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