In every business transaction, and the limo business is no different, your client truly is interested in one thing. What’s in it for me? (WIIFM) When writing and selling for our business we need to always think in these terms. Below are a few examples of how you can use this to your advantage.
Feature Statement – Our party bus has a 3000 watt stereo system.
WIIFM Statement – The amazing sound system in this vehicle provides clear, crisp sounds to set the mood for your event.
Feature Statement – LED light strips with multiple color displays.
WIIFM Statement – Enhanced lighting system allows you to provide ambiance for your guests.
Feature Statement – 42” flat screen television
WIIFM Statement – Huge HD monitor give you the ability to show music videos, DVD movies or even connect your iPhone or iPad. Some wedding couples even run pictures of the themselves, their friends and their families.
This is one of my favorite pieces in the sales process. Please feel free to share any questions or suggestions you have.