What is a Reservation?

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Do you remember the Seinfeld episode…where he’s renting a car…and the car he rented wasn’t there (a mid-size)? Classic television, and that episode hit home with me then like it does today. In the exchange with the counter person, Jerry makes the comment; “You know how to take the reservation, you just don’t know how to HOLD the reservation”.
In the world of Chicago limousine transportation (or more appropriately – all chauffeured ground transportation), this tends to be the basis of many interchanges with our clients that arrive into O’Hare Airport on busy nights. So many things can happen to alter even the best laid plans, and the result can easily lead to this exact exchange. A client has a reservation and expects a car to be waiting outside when they call. However, when the call comes, their car is actually 20 minutes away.
The word reservation needs to be replaced – in limo parlance – with something more appropriate. Maybe “placeholder” or “request for transfer” would work better. It would certainly keep travelers from expecting cars to be waiting for them at the airport when traffic or weather cause excessive backups.
Under normal conditions, a reservation is exactly what it’s supposed to be, and it works the way you would expect. It’s just during those few hours each week, usually the latter half, that traffic goes crazy with no other notable reason than a lot of cars in the same place at the same time; or that dusting of snow, or the rain, that can turn things upside down.

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Dale Schahczinski
Goal driven team leader, with industry experience spanning all aspects of operations and administration.